During the year the mind of an entrepreneur is so full of thoughts related to the activities and commitments to fulfill that missing all the time to train her entrepreneurial vision.
The summer for aentrepreneur it is the time to rest and to regenerating that can help you recharge and to return to work with the mind and the body again in form and in equilibrium, but also an opportunity to take the precious to coach its entrepreneurial mindset, so light and fun.
The woman on holiday it is free to train, in total relaxation, his entrepreneurial vision
For an entrepreneur it is essential to find the time to train your entrepreneurial vision and the summer break can be a good opportunity to leave to his entrepreneurial mind the space in which to travel with the imagination, with the right serenity.
Train your vision means to imagine themselves and their business in the future and it is a fundamental exercise that allows you to drive their business decisions based on their values, on their own vocation and his own unique way to create an impact in the world.
The summer holidays can be a very good time, and relax in contact with nature, the entrepreneurial mindset you can find new stimuli can activate its ability imagination: a walk on the beach, the sound of the waves, the summer breeze, the texture of the sand under your feet, can help the entrepreneur to regenerate physically and inspire his mind to travel with the imagination, away from the physical place in order to outline a new vision projected to the future. Even the solitude of a walk on a mountain trail, and the challenge to reach the top can be effective incentives to reactivate the body and mind. In the same way, a walk among the monuments and the museums of a city of art, steeped in history may suggest the entrepreneurial vision picturesque and colorful reflections.
Each of us has his places of the soul, the spaces in which you feel at home and perfectly at ease and in which the mind feels completely free: in these spaces, of the soul, the mind will find the right space to expand their thoughts and the ability to imagine your future.
One of my places of the soul, is a small harbour which is located just outside Rome, where are moored sailing boats. I have always loved sailboats, for their elegance and their ability to move fast thanks to the natural push of the winds. In this harbour the boats are sailing in the rest, ready to go for the next trip. It is a place where I feel serene and free to relax and travel with the mind.
I propose now a simple year that you can put into practice with great ease during your moments of relaxation in the summer or when you're in your place of the soul: trained to view your life and your business in the future.
Start to imagine yourself and your business to be in 1 year. Displayed as if you were already living desired situation in reality, and imagine your life in all of its details. How do you imagine your day? Where you are, what you do, who is next to you? Search enrich the image of many details as possible, imagining the sounds, the colors, the scents that feel in the environment you're in and the sensations you feel during those activities. Feel like the activities that you do in the vision will bring a feeling of peace, satisfaction, and wellness try to pay attention to these sensations, store them and carry them with you.
Every time that you put into practice this visualization exercise and, as you become more familiar with this technique, trained to push further and further in time with your display and start to imagine your life and your business from among 2, 5, 10, or even 20 years. This workout applicant will allow your mind to store the positive feelings lived during the display and align naturally in the direction of the achieve your goals.
During periods of intense effort, working the mind is so full of thoughts that is struggling to find space to put in practice a simple exercise in view, for which the breaks, in which you pause the flow of work activities, have become fundamental for carve out the space to leave the entrepreneurial vision free to feed on new energy and new stimulating images that are able to guide the future development your company.
Train your vision and entrepreneurial spirit, playing assess your experience as a customer
Another simple exercise that you can put into practice during the summer, to feed your entrepreneurial vision, is to think like a customer, to fun, to assign scores to your experience, tracking your level of satisfaction when you purchase a product or service, and noting the reasons that brought you to assign that score.
I'll give you some practical examples: during your holidays, you will have to stay in hotels or bed and breakfast, and thou shalt take of the means of transport, visiting museums, or natural beauty, you'll be entered to events, dinner and pranzerai in bars or restaurants, or buy the memories of travel or services to make more comfortable your stay in your vacation spot.
Start to put your attention on the the reasons why choose a hotel, a club, an establishment or a store compared to another. This simple game can be very useful for reflect on your business and on the way in which you take care of your customersbecause the reasons that lead you to make a choice, and to prefer one activity over another could be the same that will guide your customers in the choose your activity.
The main reasons that drive people to purchase a particular product or service they are:
- meet a need
- make a dream
In other words, the reasons underlying the purchase have two ways which are: away from (a problem) or toward (a dream). In addition to these two main propulsive force which relate to the “what” is purchased by our customers is fundamental to take into account the “how”, that is the only way in which a business decides to contact the customer to satisfy his needs, or realizzzare his desires.
At this point you can start your game and to assess what are the methods to propose a particular solution to the customer that you were induced to make the purchase. We exclude the choice is made based on the lowest price and let us dwell only on the other motivations that may have you push the purchase. Start to ask what are the reasons to choose a particular activity, in preference with respect to other concurrent activities: a motivation that pushes you to purchase may be the particular care to the client.
This prosposito, I'll tell you a personal story: a few days ago I went to a furniture store and home accessories for a purchase and I was pleasantly surprised by the professionalism and preparation of the staff, and especially by the particular care of the customer, because during my stay in the shop I was pampered before with the supply of cold drinks and then with pastries. Given the strong heat of those days in the city , I particularly enjoyed the choice of this shop offer a courtesy service to its customers a refreshing break during their purchasing decision .
Other reasons to be attached to the service, courtesy , is certainly interesting, are the most essential and may be:
- A branding strategy effective: a brand that communicates clearly the right message at the right time, creating a perfect consistency between the logo, the name and the conduct of activities, it can hit you with a slogan that responds precisely to your desires of the moment.
- The specialization one particular activity that has decided to turn to a specific niche to which you belong, too. Please consult your precise niche obviously excludes certain types of customers but, at the same time, to attract as a magnet for the customers fully to the target audience and really interested. The specialization of an activity that helps us to be perceived by customers as experts in a particular sector, stimulating their curiosity to experience a business niche may be, for example, of a bar, which offers the only cocktail with rum, a store that sells only vintage hats, a photographer specializing exclusively in underwater photography and so on.
- The possibility of living a’unique experiencefor example , choosing a certain type of hotel or factory or shop because with furniture details, a breathtaking view, or services of excellence. For example, The hotel Marina Bay Sands in Singapore is known to be considered a true tourist attraction, thanks to its incredible swimming pool, the Infinity pool, which offers an unforgettable view of the city.
In summary, an analysis of the reasons that made you choose to buy a certain product or service, by assigning scores to the different thematic areas, such as taking care of the customer, the branding, the originality, the specialization and the uniqueness of the experience, you will help to put you in the shoes of your ideal customer and develop your entrepreneurial vision and the capacity analysis your entrepreneurial mind.
Train your entrepreneurial vision to recognize the business model behind successful business
Have you ever wondered why a room is full and the next one is completely empty?
To understand why this happens, you can get in a mode by the researcher and trained to outline the business model of the activities that you have met and who have the greatest success.
Begins to wonder: what are the reasons for this success? Analyze what is the business model used, i.e. how these activities create, redistribute, and capture value. Wondering how a particular activity can be economically sustainable and profitable, allenerai your entrepreneurial vision, abituandoti to observe from the outside, the operation of a successful business to become, a little at a time, more and more aware of the strategies implemented by the activity.
Analyze what is the value proposition that the business provides to its customers, making choosing and preferring to competition and ask yourself what problems does it solve or what are the benefits to the customer. Go even more in depth in your analysis and see which particular segment of customers it is addressed in this activity, and through which channels reaches its customers.
This specific workout will help you to understand that the success of a business is never random, but is the result of precise strategies, more or less aware. To train you to see the schema behind the business helps you to develop, so light and fun, your entrepreneurial mindset and to see new opportunities and ideas to further improve and make your business grow.
This exercise repeatedly will ensure that your entrepreneurial mindset to be so trained as to be able to understand the strategies that are the basis of successful business and will help you to see around you new business opportunitiesseeing the problems, and the dreams of the people you meet as cues to create products or services that meet those specific needs.
Now it only remains for me to wish you a fantastic Pink Summera wonderful holiday of relaxation, rest and entertainment. Take care of yourself and your energy, energize, nourish body and mind with the beauty of natural landscapes, with the pleasure of new discoveries and new encounters. Develop your curiosity that is a skill critical for an entrepreneur, visit unknown places, talk to new people, enjoy a few moments of silence and peace. Find the contact you the same and riallineati with your values and your vision.
The Pink Blog back in September with lots of other useful content to create and flourish in your female business.
If you want the support of a business coach that will help you to strengthen your entrepreneurial vision take a look to our services for female entrepreneurship in the session, the Pink time
From today, you can request the service Coach, and have a coach at your disposal for an intensive meeting to 90 minutes at a particularly attractive price, in order to overcome a block, to make clarity on the goal you wish to achieve or to clarify your ideas if you are facing a difficult decision.
The service Coach, you can also make gifts to surprise someone important to you with a surprise gift.
